Water spill concepts

Sometimes it is necessary to pitch for work that might  lose, and sometimes it’s worth reminding people that you can do interesting conceptual work proactively. This is one of those jobs… It was for a big insurance company preparing to do a campaign on the dangers of  a big freeze and the possible damage.

These concepts never saw the light of day but they guaranteed the real job that we would end up doing.

I like their simplicity and direct messaging and just wanted to share!