MWH Soft – software catalogue

We had been working for a company called Wallingford which made software for the global water industry . We had been doing their press ads for a long time when we were asked to design a new brochure.

We had to design a cover the would stand out from the relatively static looking brochures in the engineering industry – it had to be interesting but still plausible within the context of a serious, professional and reputable global company.

It turned out that some pages would have a lot of content some would have very little so we went for a light look with a lot of white space. To stop it looking to bland and empty we took elements from the software map views and used them as design elements where they were relevant.

Part way through the project Wallingford was bought  by MWH Soft, an American company in the same field. We had to incorporate a swift redesign of the cover to add the MWH Soft branding and add in the new logos.