Ageas insurance posters

We were asked to create some posters as part of a Government crack-down on uninsured drivers. One of the problems the insurers have is that when people phone through their details, they sometimes make mistakes with the car registration numbers. If the registration number is misunderstood or misheard, that car is not insured  and therefore illegal.

To get around this the government and insurers were trying to convince the people on the phones to confirm the car registrations using the phonetic alphabet.

click to enlarge

There were 2 main issues:

1. to get people to open the mailing and read it and

2. to make sure they are aware of  the phonetic alphabet.

We decided to go for a mailer that would fold out from an A4 teaser into an A1 poster and grab their attention while having the information prominent on 1 side.

Hopefully this’ll help customers avoid any unexpected fines!